Which Application Rules Supreme: Outlook or GMail

Currently, 30% of email addresses change every year. The majority of these changes are business related. No one wants to deal with the problems that come with changing personal contact information. Quite often, personal emails are attached to personal bills and subscriptions as well. When the big change happens and it is time to make…

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Does The CMO Have A Role In Technology Decisions?

The role of CMOs has been changing rapidly in recent years with the introduction of numerous technologies. Social media platforms, CRM software and diverse multimedia channels all offer businesses remarkably effective tools for creating and maintaining a brand while connecting with customers in ways that were never before possible. While the increased pace of tech…

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These 4 Issues are Paralyzing CFOs from Moving to the Cloud

CFOs have long been challenged by the value proposition of capital technology investments, often requiring in-depth analysis and reviews before making the plunge. While the lower monthly costs of cloud-based computing may overcome this inertia in some instances, CFOs are understandably nervous about committing to “rentals” of software or services that don’t have an extended…

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Happy Father’s Day!

June 16th is Father’s Day, a great reason to spend a little quality time with the family doing a few of Dad’s favorite things.   Whatever your plans are, take some time this Sunday to let Dad know how much you appreciate everything he’s done for you over the years, and how glad you are…

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How Much Should A Small Business Spend On Information Technology?

For small businesses, information technology spending is always a balancing act. On the one hand, you need to keep to your budget to maintain financial stability and weather the unexpected. On the other hand, you are well aware of the constant tech advances happening all around you and the last thing you want is to…

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How to Find the Right IT Services Company

If your business has made the decision to contract with an IT services company for IT support, you’ve made the right choice. However, you’re not done yet. You still need to choose the IT services company that’s best for your business. In most markets, you’ll have choices — maybe too many choices. Use these criteria…

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Was Your Photo and License Plate Number Breached?

 CBD Reports 100,000 Photo and License Plate Breach The U.S. Customs and Border Protection (CBP) reported today that nearly 100,000 travelers’ photos and license plate data were breached. If you’ve driven in or out of the country within the six-week period where the data was exposed, you could have been victimized. The department said on…

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3 Reasons to Regularly Test Business Systems

Protecting your business requires more time, effort and energy from your technology team than ever before. Business systems are increasingly complex, requiring staff members to continually learn and adapt to changing conditions and new threats as they emerge. It’s not unusual for a single ransomware incident to wreak havoc on carefully balanced systems, and this…

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What The CMO Needs To Know About Marketing Technology

Familiarity with marketing technologies is a must for today’s CMO. However, the range of tech knowledge across CMOs varies widely. Even if every CMO can benefit from some technical familiarity, the reality is that some CMOs know very little about technology while others know more than they will ever need to in order to fulfill…

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How Much Should A Company Invest In Information Technology?

The rapid increase in technology use in businesses has affected every industry. Across all businesses, the need to keep up with the competition means paying attention to what technologies are available and incorporating the right tech tools as they become viable. Whatever your business, you know that you need to invest in information technology to…

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